47. How to Sell Digital Downloads on Etsy with Sasha Hutchison
Think you can’t make money with low-cost digital products? Think again! Sasha Hutchison at Your Frugal Friend, went from being an accounting manager to a top 0.1% Etsy seller and 6-figure business owner, all while juggling a busy family life. Her strategy focuses on high-volume, low-cost digital products and printables.
In this episode, Sasha highlights the benefits of starting with simple digital products and the importance of conducting thorough keyword research so you don't waste time creating a product that flops. She also shares how tools like Canva and AI can help speed up product creation and the significance of leveraging multiple platforms and income streams. Sasha’s journey and tips are pure gold. With a little bit of creativity and the right tools, you can get there too!
In this episode, you'll learn:
- How to get started with selling printables on Etsy and the benefits of using the platform
- The importance of keyword and market research to ensure your products meet demand and stand out
- Tips for creating digital products using tools like Canva and MidJourney
- Strategies for pricing your digital products competitively without undervaluing your work
- The significance of diversifying your income streams and how Sasha has successfully done this
- How to use email marketing to drive traffic to your Etsy shop
- How to juggle entrepreneurship with parenting and the importance of setting realistic goals.
... and so much more. Enjoy!
Download Sasha's Free Guide: Start Your Etsy Shop
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